CatPowerCouple.
A brand for pet owners who want comedy and action in their day. I take the experiences every pet owner knows, the chaos, the standoffs, the small daily negotiations, and turn them into content that lands because the audience has lived it. Zorro, Dina and MJ carry it, and it now sits past 25M+ views.
The dad · orange tabby
Zorro
Dramatic, chronically online, entirely convinced he runs the household. He's the one people show up for.
The mom · Bengal
Dina
Sleek, fast, and unimpressed. She's the straight face every good bit needs.
The daughter · Ragdoll
MJ
Soft, floppy, chaos in slow motion. If Zorro is the hook, MJ is the payoff.
The playbook, in plain English.
This is the same thinking I bring into brand accounts. Just with more cats.
- 01
I write them as characters
The cats aren't props. Zorro is dramatic. MJ is the softie. That's why people stay for the next post, they're following a story, not scrolling a feed.
- 02
It runs on data, not guesses
I am a full-time ad creative strategist and I have worked with over 30 brands, so I have a large bank of performance data I track and apply. I put creative twists on structures already proven to go viral and convert, and I am always testing, so what works is measured rather than hoped for.
- 03
Storytelling and skits, not clips
Funny, bingeable, cinematic content that people actually finish and share, built as a creative story rather than an ad, tackling the pain points and everyday experiences real pet owners recognise.
- 04
Sponsor-ready by design
I share stories about life with three cats and their very different personalities, which is exactly what makes it brand ready: I write an episode where the product or service sits naturally at the centre, so a partnership reads as part of the story instead of an interruption. We also make long-form videos on YouTube, so a sponsored long-form is on the table too.
Straight from the feed.
Can't get enough of those cute cat faces? Let's partner.
Integrations, full campaigns, or content licensing — for any niche. Cats work everywhere: I've run partnerships for tech brands, apps, and consumer products, not just pet and home. If the fit is real I'll build something the audience actually stops for. If it isn't, I'll tell you.