Owned brand

CatPowerCouple.

A brand for pet owners who want comedy and action in their day. I take the experiences every pet owner knows, the chaos, the standoffs, the small daily negotiations, and turn them into content that lands because the audience has lived it. Zorro, Dina and MJ carry it, and it now sits past 15M+ views.

Robin holding Zorro, MJ and Dina.
· 15M+ views
zero to viral
3 cats · 1 brand
0M+
views in 90 days
0M+
views on the account
0
cats · 1 couple · 1 brand
The cast

The dad · orange tabby

Zorro

Dramatic, chronically online, entirely convinced he runs the household. He's the one people show up for.

The mom · Bengal

Dina

Sleek, fast, and unimpressed. She's the straight face every good bit needs.

The daughter · Ragdoll

MJ

Soft, floppy, chaos in slow motion. If Zorro is the hook, MJ is the payoff.

Why it works

The playbook, in plain English.

This is the same thinking I bring into brand accounts. Just with more cats.

  1. 01

    I write them as characters

    The cats aren't props. Zorro is dramatic. MJ is the softie. That's why people stay for the next post — they're following a story, not scrolling a feed.

  2. 02

    I post over 10 times a week

    That volume is how I always know what's trending before it peaks. I read the response within 48 hours and double down on whatever the algorithm rewards. Nothing is precious — if it flops, it dies.

  3. 03

    Storytelling and skits, not clips

    Funny, bingeable, cinematic content that people actually finish and share. That's where the high CTR comes from — the story earns the click, not the caption.

  4. 04

    The platforms feed each other

    Reels, TikTok, and email are wired so a win in one place becomes fuel in the others. Audience is a network I compound, not a follower count I stare at.

  5. 05

    Sponsor-ready by design

    Every post is built so a brand can slot in without breaking the voice. That's why partnerships actually perform here. We also make long-form videos on YouTube, so a sponsored long-form is on the table too.

Our greatest hits

Straight from the feed.

@catpowercouple
Cat Power Couple
Cat Power Couple
Cat Power Couple
Cat Power Couple
Cat Power Couple
Cat Power Couple
Cat Power Couple
Cat Power Couple
Cat Power Couple
Cat Power Couple
Cat Power Couple
Cat Power Couple
Partnerships

Can't get enough of those cute cat faces? Let's partner.

Integrations, full campaigns, or content licensing — for any niche. Cats work everywhere: I've run partnerships for tech brands, apps, and consumer products, not just pet and home. If the fit is real I'll build something the audience actually stops for. If it isn't, I'll tell you.