Robin
Hi — I'm Robin, creator + marketer

Iturnattentionintorevenue.

I run creative and paid for brands that want content that actually moves numbers, not just go viral. I came up closing multimillion-dollar deals, then applied that same sales logic to mass marketing. Now I run creative end to end, organic and paid. Having worked with 20+ brands, I've sat on both sides: making the content and buying it. That's also how I built a thriving pet brand: Cat Power Couple.

If you've got a brand that deserves to be impossible to scroll past, let's talk.

Let's talkSee my portfolio
15M+
views
$5M+
closed
20+
brands
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Robin Abboud portrait.
· live · b&w
made by robin

Brands I've worked with

20+ brands have trusted me.

MoonbounceDay One AppCat & MouthEvo MarketingCat Power CouplePetSnowyAfinaRetroBible BFFTurbo AIFriends OnlyProve ItSingles SkiDepology+ more
Portrait of Robin Abboud.
Hi, I'm Robin

Where creative storytelling meets strategy that sells.

Everything I've done comes down to one skill: making people pay attention, then turning it into results.

I learned it under pressure, running fundraisers and winning political campaigns, then handling communications for a Member of Parliament. I sharpened it in B2B sales, closing multi-million dollar deals by understanding exactly what makes people say yes. Same instinct, higher stakes each time.

Now I put it to work across 20+ brands, running creative and paid end to end and filming the content myself. I manage a monthly budget of multiple six figures for my clients. One recent campaign drove 150K+ users to a platform in a single month.

I'm also very good at growing accounts from zero and knowing what actually converts — the clearest example is my own cat brand, Cat Power Couple: 0 to 11K followers in six months and 10M+ monthly views at its peak.

Robin's signatureEdmonton · Vancouver · EN — FR
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How we can work together

Three ways in. One goal.

Pricing is scoped per brand — no public rate card. Every engagement starts with a conversation so I can understand your goals and the scope of what you need.

View all services →
01 · StrategyConsulting engagement

Creative Strategy.

For brands running paid, organic, or UGC and wondering why the number isn't moving. I audit what's live, find the angle your audience actually responds to, and hand you a playbook you can run without me.

What you get

  • Brand + audience audit
  • 3–5 tested content pillars
  • Hook & angle bank (30+ scripts)
  • Ready-to-shoot creative briefs
  • Paid vs organic testing plan

Add-ons

+ Monthly retainer+ Weekly performance reviews+ Team training sessions
View services →
02 · ContentPer video / bundle

UGC by Me.

I film the content myself. Written, shot, edited, delivered — the same style I run for 20+ brands and 15M+ views. Ideal for brands who need creative that already knows how to sell.

What you get

  • Hook + script written by me
  • Fully filmed & edited deliverable
  • Vertical (9:16) master + variants
  • 2 rounds of revisions

Add-ons

+ Whitelisted usage rights+ Paid ad usage rights+ Raw footage+ Extra hooks / variants+ Rush turnaround
View services →
03 · BrandProject engagement

Full Brand Build.

Everything you need to actually exist online. Website, positioning, and the organic surface area — SEO, blog, Reddit — that makes people find you before you have to pay for the click.

What you get

  • Website design + development
  • Positioning & messaging
  • SEO foundations + on-page copy
  • Blog content system
  • Reddit / community presence plan

Add-ons

+ Ongoing SEO retainer+ Content calendar management+ Paid launch layered on top
View services →
Proof of successful campaigns & partnerships

Mass UGC agency · Top creator

My first month.
Number one creator.

I joined a mass UGC agency's creator community and became its top-performing creator inside 30 days — 7.5M+ views in a month, 150K+ users driven to the platform, and the top-creator prize. Same playbook I run for the brands I take on.

7.5M+
views · month one
150K+
users driven
#1
creator, day 30
Agency announcement naming Robin Abboud creator of the month for 7.5 million views and users driven
Creator of the month — agency-wide
Post describing how Robin's UGC drove an extra 150K+ users to the platform in 60 days
Users driven by my UGC
Some case studies

Creatives that drove hundreds of thousands of users to brands.

Check out my portfolio for the different high-converting creative formats.

See everything →
Paid / Ad Creative
4M views
65K shares
Paid / Ad Creative
2.7M views
50K shares
Paid / Ad Creative
1.5M views
50K shares
Paid / Ad Creative
863K views
3K shares
Paid / Ad Creative
818K views
25K shares
Paid / Ad Creative
435K views
7.8K shares
Tech
105K views
2.8K shares
Business & Events
B2B agency UGC
Couple UGC
PetSnowy partnership
A partner said this
"Robin was great to work with. She drastically improved our creative decision-making and built a successful future for our social media."
— Dina, CEO · Cat & Mouth

Trusted by

20+ brands — some of them
MoonbounceDay One AppCat & MouthEvo MarketingCat Power CouplePetSnowyAfinaRetroBible BFFTurbo AIFriends OnlyProve ItSingles SkiDepologyMoonbounceDay One AppCat & MouthEvo MarketingCat Power CouplePetSnowyAfinaRetroBible BFFTurbo AIFriends OnlyProve ItSingles SkiDepology

If you got this far

Come work with me.

I take on a small number of brands at a time. Tell me what you're building and what number needs to move — I'll tell you honestly if I'm the right fit.

Tell me about your brand →